Brei Eds , Routledge, London, Ruvio Eds , Routledge, New York, Biography L. Scientific articles.
The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion
Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U. Materialism: The Good, the Bad, and the Lonely. Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the La Londe conference. The Psychology of Entertainment Media.
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Self-Threats and Consumption. Linguistic Antecedents of Anthropomorphism. Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents.
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The psychology of entertainment media : blurring the lines between entertainment and persuasion
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- The Psychology of Entertainment Media.
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As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration.
THE PSYCHOLOGY OF ENTERTAINMENT MEDIA Pages 1 - 50 - Text Version | FlipHTML5
Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior. Current Practices and New Directions. The Ubiquitous Product Placement.
Product Placement and the Role of Conceptual Fluency. Branded Entertainment or Entertaining Persuasion?